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Using a Board Portal to Provide the Transparency Your Constitutents Demand
By Dustin McKissen, October 21, 2016
In this day and age, not much remains hidden. If
your fried chicken restaurant poisons your customers, it will eventually come
out in a scathing customer review on Yelp. If the new robotic puppy your startup
manufacturers gets the robot equivalent of rabies and attacks its new family
on Christmas morning, reviewers on Amazon and other e-commerce sites will let
the world know.
If you’re a politician and you…well, we all know
that story.
In the era of Twitter, the truth always comes
out.
And transparency is no longer a competitive
advantage.
It’s a requirement.
Our world is so transparent that even
unintentionally appearing less than transparent can harm your relationships
with customers and stakeholders. If the public doesn’t have information, or
information is hard to find, the assumption can be that you are intentionally
trying to keep people in the dark.
Or cover up a misdeed.
That’s true for politicians, restaurants,
neighborhood stores, and school districts.
Specifically, your school district.
Your constituents—particularly parents—require
transparency from their school board.
Anyone who has served on a school board knows
that you can make honest mistakes, but the worst thing you can be accused of is
a lack of transparency.
In a digital environment transparency means easy
electronic access to agendas, minutes, and a directory of school board members.
BoardPaq’s recently enhanced “public access” feature helps school
boards provide that information to constituents, parents, and any member of the
public who cares about the decisions their community’s school board makes.
Beyond just constituent expectations, many
states have “Sunshine” or similar laws that require publicly funded schools to
make these materials available.
And BoardPaq is one of the easiest and most
effective ways to ensure compliance with those laws.
The ability to demonstrate transparency while
ensuring compliance with Sunshine laws are two of the biggest reasons why more
than 30,000 board members and a growing number of school boards across the
country are turning to BoardPaq and our paperless meeting solution.
Give your constituents and stakeholders the transparent
board they deserve—and demand.
You can start by registering for a BoardPaq demo today.
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Dustin McKissen is the founder of McKissen + Company, an association management and marketing firm. He is a Certified Association Executive and has served as an executive or consultant to a wide variety trade associations, professional societies, and nonprofits.
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