Board Portal Transparency
Using a Board Portal to Provide the Transparency Your Constitutents Demand

By Dustin McKissen, October 21, 2016

In this day and age, not much remains hidden. If your fried chicken restaurant poisons your customers, it will eventually come out in a scathing customer review on Yelp. If the new robotic puppy your startup manufacturers gets the robot equivalent of rabies and attacks its new family on Christmas morning, reviewers on Amazon and other e-commerce sites will let the world know.

If you’re a politician and you…well, we all know that story.

In the era of Twitter, the truth always comes out.

And transparency is no longer a competitive advantage.

It’s a requirement.

Our world is so transparent that even unintentionally appearing less than transparent can harm your relationships with customers and stakeholders. If the public doesn’t have information, or information is hard to find, the assumption can be that you are intentionally trying to keep people in the dark.

Or cover up a misdeed.

That’s true for politicians, restaurants, neighborhood stores, and school districts.

Specifically, your school district.

Your constituents—particularly parents—require transparency from their school board.

Anyone who has served on a school board knows that you can make honest mistakes, but the worst thing you can be accused of is a lack of transparency.

In a digital environment transparency means easy electronic access to agendas, minutes, and a directory of school board members. BoardPaq’s recently enhanced “public access” feature helps school boards provide that information to constituents, parents, and any member of the public who cares about the decisions their community’s school board makes.

Beyond just constituent expectations, many states have “Sunshine” or similar laws that require publicly funded schools to make these materials available.

And BoardPaq is one of the easiest and most effective ways to ensure compliance with those laws.

The ability to demonstrate transparency while ensuring compliance with Sunshine laws are two of the biggest reasons why more than 30,000 board members and a growing number of school boards across the country are turning to BoardPaq and our paperless meeting solution.

Give your constituents and stakeholders the transparent board they deserve—and demand.

You can start by registering for a BoardPaq demo today.

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Dustin McKissen is the founder of McKissen + Company, an association management and marketing firm. He is a Certified Association Executive and has served as an executive or consultant to a wide variety trade associations, professional societies, and nonprofits.
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